Mug sales in a candidate's online store provide needed campaign dollars. Campaign supporters like promotional mugs both as collectibles and as a functional item they will use frequently.
Promotional mugs keep a candidate's brand on display each time the mug is used. Political campaigns can use this visibility to their advantage with interesting logos and appealing messages on a bright color like our red AMP11 mug!
Studies show logoed mugs are more effective than television or radio spots and at a fraction of the cost. One study showed 57% of people were able to recall the advertiser on a mug versus 32% for radio and 28% for TV.