Today we're going to explore branded drinkware. Your customer may think of budget as the driving decision making factor when choosing a custom imprinted water bottle. Part of your role as their distributor is to help them get the best business value for their money. That value can often be found in a branded drinkware product.
The first step might be to encourage your customer to think about the message they want to send each time the bottle is used. You want to help them choose a bottle that is reliable and will hold up well to long term use.
- Brand name bottles are not only reliable, many come with their own performance warranty. CamelBak®, for instance, offers their "Got Your Bak" warranty on all CamelBak products we decorate. This reliable performance backed by a warranty projects that same image of reliability onto the business whose logo is imprinted on the bottle.
Moving on in the decision process, encourage your customer to think about how often their logo will be viewed on the bottle they choose. Help them think of this as an ongoing referral to their business - not only with the bottle user each time they pick up the bottle but with anyone who sees it in repeated use. Gym goers, co-workers, team mates and more.
- Brand name bottles may be more likely to be reused many times and longer. Not only because people like to carry a known brand, but because of the perception of a longer lasting high quality item. This perception reflects onto the business logo or message imprinted on the bottle and increases the marketing exposure for the business.
- People notice when you place a high quality product in their hand; they notice known brands. A conversational opportunity follows and the impression lingers - the perceived connection between a high quality item and the business logo imprinted on it - later when the bottle is put into use.
Research shows on average promotional products are kept for more than a year. Your customer wants the water bottles they hand out to continue to represent their business brand well for as long as possible. A brand name product sends a message of stability and being on trend that will pay off immediately by building a connection with the recipient and long term through the reliabilty of many repeat uses.
